Our Team
The team youll be working with is growing. Theyre intelligent, entrepreneurial, and quick-thinking: not many people survive the current environment if youre not! All of them are being hand-picked for the unique qualities that they bring to the business. Youll be comforted in knowing they have all come from backgrounds like you with experience in Finance, Media, Research, Recruitment, Food, Consumer products, Technology, and Strategy Consulting.
Were confident youll be delighted, thats why they're on the team!
Christopher Lomas
Christopher is our Chief Executive. In 2007 he agreed the venture capital backing with Navitas to launch the business in 2008. From the beginning he has driven the vision and direction. Originally from Holland he grew up in Nigeria, Brunei and Oman. He graduated from the University of Durham in 2005 with a Bachelors degree in Geography. That year he joined (what was then) the Lloyds TSB Groups Management Trainee Programme and worked in Dubai, Holland and London whilst managing projects for New York, Paris, Madrid, Brussels, and Tokyo. On leaving the GMT programme he worked in the Group Financial Markets Division as head of the Sales Strategy for Foreign Exchange, Derivatives, and Islamic banking products.
Since setting up Naked Generations he has worked with Chairmen, HR Directors and senior decision makers from Unilever, Mouchel, Philip Morris International, and the British Government.
When not working youll find him spending time with friends; Mountaineering (he climbed to Everest Base Camp aged 23); Getting out into Richmond Park for a run or a bike ride; And, visiting new places around the world (the last one was Picinguaba, Brazil!). Christopher is married to Helena and they live in London.
Contact Christopher | Follow him on Twitter | Connect on Linkedin
Heledd Straker
Heledd is an integral part of the team as our Chief Intelligence Officer. She graduated from the University of Reading in 2005 with a BA in the History of Art & Architecture and an MSc in International Management.
Starting out in recruitment at eg.1 - an online executive search firm, with a focus on technology, and professional services. Here she both managed their corporate website and led a focused research project into the strategic contribution of key executives to the recent exits of UK-based venture-backed firms. Following this Heledd became Chief Administrative Officer at Vama Foods, where she successfully designed and implemented a new technology platform for the groups national invoicing system. In March 2008 she joined Navitas (an Australian Venture Capital business), where she helped establish their in-house recruitment operation, building a standardised internal system to ensure effective and efficient recruitment into joint-venture businesses.
At Naked Generations Heledd is responsible for our 'always-on' research centre. She brings a range of entrepreneurial gusto and a passion for the opportunities presented in the Generation Y mind set.
For fun, Heledd is a portrait painter, an avid jogger and dog-lover, who spends much time socialising and exploring new places.
Contact Heledd | Follow her on Twitter | Connect on Linked in
Simon Rohrbach
Simon heads up our new online product and service design business. He joined Naked in July 2009, bringing valuable experience in the strategic design and practical development of meaningful online products and services.
Previously, Simon spent four years with ‘Swisscom’ (Zurich), Switzerland’s leading telecommunications provider, where he worked amongst strategists, economists, psychologists and engineers to develop products and services for emerging consumer groups.
In 2008, Simon left Zurich for London, joining digital service incubator ‘Prigenius’ to design social media services for some of the UK’s biggest media publishers (including ‘The Guardian’, ‘The Times’, ‘The Sun’ and ‘The London Paper’). After an exciting time at Prigenius, Simon built up his own business as an independent design consultant, shaping a range of services and products for international clients.
Now at Naked, Simon’s mission is to complement our specific expertise in Generation Y, with strategic design and the practical implementation of online services and products, for some of the world’s leading brands, to help these companies engage with the extremely valuable, yet ‘hard-to-reach’, Generation Y market.
Apart from working, Simon enjoys playing badminton, reading thought- provoking literature, going to a good concert or discovering little, charming restaurants in London together with friends.
Contact Simon | Follow him on Twitter | Connect on Linked in
Simon Burger
Simon Burger is one of our senior web developers. He is a long term web designer and developer, specialising in PHP and Drupal. Simon was born in Australia in the 80s and completed a Bachelor of IT from the University of Southern Queensland, before moving to the UK and has spent the last 6 years living and working in London as a developer for multinational organisations working on music, conferencing, charity and corporate projects. During that time Simon has been responsible for launching a substantial number of successful sites and currently manages projects for companies across the globe (in London, New York, Canada, Australia and New Zealand).
Most recently Simon opened our first office outside the UK in Brisbane and currently works between London and Brisbane. He is married to Helen.
Contact Simon | Follow him on Twitter | Connect on Linked in
Join the team
We are a growing business and are always looking for highly motivated individuals to join the team. You'll be driving your own portfolio growth; You must have an excellent manner with people at all levels in organisations and be a real self-starter. If this is you and you like our business, we'd love to hear from you.
Current opportunities that we are recruiting for exist at these levels:
- New Country Leaders: Especially in Eastern Europe, India, Asia, Middle East and South America
- Consultancy Partners: to lead new projects
To find out more email careers@nakedgenerations.com.
How did Obama connect and win with Generation Y?
Obama won the 2008 US Presidential election with our generation because... Read more
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From what I've experienced and through listening to, and observing my graduate start group, the model works perfectly. You can see people going through the different stages, and the challenges this gives the business in retaining the best individuals for the long term. |  |
| Phil (Gen Y Graduate) | ||
Ninth International Conference on...
Our Chief Intelligence Officer, will be presenting "Generation Y and Virtual Trust" in Boston... Read more