Research

Creativity, Strategy, Insights, and Ideas

We recognise the importance of backing all our opinions and insights with grounded data. That's why we are proud to have set up the market leading Naked Intelligence Unit which is our 'always on' research centre. Given this advantage we have research going on full-time, and all year round to ensure that you as our client benefit from the most up-to-date opinions and insights. We regularly author white papers and publish them through this site.

Our Intelligence Unit is established in relationship with key gatekeepers in the recruitment market and with leading business schools to ensure we continue to gather a representative sample of the target market - Generation Y and increasingly Generation Z.

If you would like to find out more about our research please contact the Intelligence Unit via: research@nakedgenerations.com or by calling the office: 0208 333 0465.

Here are some resources that we have shared with our clients in the last few months:

Demystifying the Twittersphere 

(CL/27.05.2009)  What is this twitter malarkey all about?  Are there any tangible benefits for a multinational organisation like ours and if so, how do we get started?

 How did Obama Connect and Win with Gen Y?

(CL/ 27.03.2009)  Are there any trends in his way of winning the Presidential election that we could be using in our own Web 2.0 strategies or 1-1 relationships with Gen Y?

Generation Y: Same Difference?

(CL/18.09.2008) Generation Y are noted for their difference compared to the other generations - so what are they?  And, are there any differences that we could be/ should be leveraging?

Is Generation Y for real?

(CL/04.06.2008) What makes Gen Y 'Gen Y'? Can we talk about Gen Y purely as a demographic group or are there also traits that we all could develop. What about online economies... how are people making real dollars by creating avatars?

Our Think-Tank

So, you’re the ‘freedom fighter’ in the business. You want to do things a little bit different and try something new. You know the old isn’t working – in fact, it’s well documented in most cases – but you need a running mate. Someone who can do the leg-work to help come up with the new ideas, do the research and present it creatively to influence the rest. Hand it over. We’ve worked with the British Government, regularly participate in external Think Tanks and brain storm with Blue Chips to come up with innovative solutions - it's what we do!