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Naked Generations Blog
May 05th 2010
The State of UK PolitYcs
This is the first election in which Generation Y has taken a real interest. In 2001, the first election in which many Gen Ys could vote, 46% took to the polls. But in 2005, this dropped to 37%. Youth
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March 12th 2010
The religion of social media
What do God and Facebook have in common? Religion has for millennia created a shared a sense of belonging, meaning and purpose, enabling people to build deep connections with one another.
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January 20th 2010
Morgan Stanley Mobile Internet report 2010 (summary!)
Yes, this is ‘the summary of the summary’ because Morgan Stanley decided to put online a summary that was still 104 slides in length! Enormous. If you’d like to see the full report please click flick
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January 14th 2010
The Screen Babies
Teenagers and those in their twenties are growing up with more time watching screens than any other in history. Teens are spending as much as 13 hours a day online, matched by a huge growth in...
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December 01st 2009
The Power of Social experience
I was recently in Reading, Berkshire, doing some Christmas shopping and I discovered that my local HMV had turned one of its floors into a gamer ‘café’, called GamerBase. The love-child ...
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November 11th 2009
The Era of Mobile Marketing
Earlier this week, Google announced its acquisition of Admob (whose mobile platform has been particularly popular on iPhones), days after Apple ...
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October 27th 2009
Lost Generations
London, RSA Lost Generation Conference, Oct 26th - A packed room of 20-somethings and politicians sat uneasily as David Blanchflower, professor of economics at Dartmouth College, began his rosy talk..
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August 09th 2009
How Bono and Second Life could lift millions out of poverty
Over 80% of the world lives on less than $10 a day, and almost half the world lives on $2.50 a day . We’re constantly told to do something about this but perhaps the solution is already around us...
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July 29th 2009
Blogs from Boston: Virtual Trust (Part 3)
Continuing from last time (Part 2), Heledd Straker, CIO Naked Generations, now reveals the secrets to creating dynamic switched on global culture inside organisations...
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July 24th 2009
Blogs from Boston: Virtual Trust (Part 2)
Continuing the series from last time (PART 1), our CIO now moves to explaining how trust is built online in MMORPGs:Massive Multiplayer Online Role-Playing Games...
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July 14th 2009
A response to Matthew Robson (Morgan Stanley intern)
At the risk of sounding patronising we felt it important that everyone doesn’t get too upset by what was said in the recently published report by the intern at Morgan Stanley
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July 09th 2009
Blogs from Boston: Virtual Trust (Part 1)
Heledd Straker, our CIO, shares the wisdom from the USA Conference: What Virtual Trust means for Generation Y, and what organisations can learn from Pfizer and Google
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May 29th 2009
Demystifying the Twittersphere
Time and again the questions come: Why would anyone want to use twitter? What can we do with it in our company? How do we get started? And what are the common pitfalls to avoid looking amateur? ...
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April 27th 2009
Professional Networkers
Have you ever taken a piece of paper and multiplied the number of staff you have by the number of people they are connected to globally? How many products/ services that you sell day-to-day are endor
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March 27th 2009
Obama series 3/3: User Generated content and Community
In the final part of the three-part series on Obama we’re looking at User Generated Content and Online communities.
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March 26th 2009
Naked Generations interviewed on BlogTalkRadio
Heledd Straker, our Chief Intelligence Officer, was tonight interviewed on the BlogTalkRadio show hosted by Sarah Newton.
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March 23rd 2009
Obama series 2/3: Vision and Ownership
We’re on a journey through the Obama campaign and in this second of three posts we’ll unpack two other big factors in Obama’s winning strategy: the way he used vision and gave ownership.
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March 19th 2009
Obama series 1/3: Stories
In the first of a three part series of blog posts analyzing the Obama campaign in more depth we're looking at how Obama used stories to bring Generation Y closer to his cause.
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How will my organisation's demographic impact on future sales?
Have you ever looked at your organisation demographically? Run the statistics on... Read more
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The combination of trailblazing and troubleshooting I always find an intoxicating mix. It's great to see somebody turning their dream into reality, and showing leadership in turbulent times. |  |
| Lucian Hudson, Foreign and Commonwealth Office | ||
Ninth International Conference on...
Our Chief Intelligence Officer, will be presenting "Generation Y and Virtual Trust" in Boston... Read more
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